Hi, this is my AS Media blog. It contains research and planning for my coursework production (slasher opening) and media exam. I'm in a group with Kate and Poppy. The working title of our production is Camp Ivy. Our production is strongly influenced by films such as Friday the 13th, and its set in a rural location like in Eden Lake.

Friday 3 May 2013

Evaluation Q3 – Distribution

What kind of media institution might distribute your media product and why?
A film distributor is a company or a person who is responsible for the marketing of the film. Film distribution requires the materials and rights of the producer and the cooperation of the exhibitor to promote the film.

Our product is a low-budget indie slasher film, without any established actors/actresses so large Hollywood distributors like Warner Bros and Universal Pictures are not an option.
We have watched films like Sleepaway Camp and Friday the 13th and taken the idea of a camp setting, and the plot in our film has some similarities to films in the Friday the 13th franchise.

Digitisation is changing distribution massively and nowadays there are other ways of getting our film noticed. Social networks can play a huge part in getting our film recognition for the public. The world now spends more than 110 billion minutes on social networks and blog sites per month. Video sharing websites such as YouTube and Dailymotion are a great way to get low budget films like ours recognition. Using social networks to distribute our film will not only be much cheaper than finding a company that would distribute our film, we could possibly reach our target audience more easily, as a large amount of people who have YouTube accounts are young people.

Even though low budget films such as Donkey Punch were released into the cinema and even in parts of the United States, many indie films have a lot of difficulty finding a distributor. Most low budget indie films end up going straight to DVD, never making it to the cinema, as the cost of marketing and creating film prints is so high. Donkey Punch was not overly successful at the box office but made most money in DVD sales. The distributor for Donkey punch in the UK was Optimum Releasing. They have also distributed films such as Kill List which had a budget of £500k and was partly filmed in Sheffield, South Yorkshire. Kill List is one of the most recent films distributed. I think that Optimum Releasing would be a good company to distribute our film because they have experience distributing low budget indie films, and often succeed in getting cinematic releases for fairly low-budget films, for example Attack The Block (Joe Cornish, 2011) and The Awakening (Nick Murphy, 2011). 


Warp X is a distribution company based in Sheffield. They were also involved in the production and distribution of Donkey Punch. This company would also be an ideal distribution company for our film, as they also have experience distributing low-budget productions.





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