Evaluation Q4 - Target Audience

Who would be the audience for your media product?

When our group was deciding the plot of our film, we also had an idea in mind for our target audience. We decided that the target audience for Camp Ivy would be 15-24 years old. We looked at the BBFC guidelines which helped us to decide this as it shows a scene of violence and scenes of this nature would continue in the rest of the film. 

Our target audience are also most likely to be British. Also as the characters are all from Yorkshire other countries might not be able to understand their accent as global audiences are used to British accents from the south of England. I think that our production is likely to be popular with more Northern people as they can relate to the characters more and it could seem more realistic.

Slasher films are known for being popular with teenage audiences. Its a genre that is fairly popular all over the world so this might attract other countries as a lot of teenagers would go camping, because it isn't just specific to British culture.

The secondary target audience would be 18-34 years old. I think that our production could be well received with this age group because the slasher genre has proved to be quite popular in this age group before.